About Me

What makes me a great copywriter – and the right choice for you

“Not only is Sarah a master of copywriting, she is professional and an absolute delight to work with.  Sarah is organized and extremely efficient in her work.  If you’re looking for someone to enhance or write your copy I recommend Sarah without hesitation.”  

Mat J Charlton, Manulife Securities

Making the complex simple

I’m skilled at getting to the heart of what you do and discovering what will make a difference and attract the people you’re targeting.

I initially trained and worked as a youth and community worker. This training, and the experience I gained, taught me a lot about human behaviour – crucial for a copywriter as a key part of my work now is understanding the psychology behind how we think, feel and act.

For almost 20 years, I worked for a local authority. As manager of a statutory children and young people’s partnership I used words to help sell ideas, break down barriers and bring partners together. I translated government policy into plain English. And I worked with – and wrote for – children and young people, parents, managers, heads of service, and CEOs across public sector services.

I wrote the whole gamut of public sector literature including statutory plans, service brochures, training courses, funding bids and corporate policies.

This is when I honed my skills in plain English, learned how to make the complex simple and developed the empathy necessary to connect with people.

“Working with Sarah was a great experience. Sarah can take a complicated brief and turn it into an action focussed copy. Sarah combines, skill, humour and patience with a professional approach. Do not underestimate her listening skills, if you are prepared to invest the time she is prepared to invest with you – you might get more than just great copy… a fresh look at your business and a contact I would like to call a friend. Of course I cannot write this testimonial as well as Sarah could but as I read on another testimonial I agree with  – everyone needs a Sarah! Thank you Sarah! “

Lynne de Motte, Executive Coach and L&D Professional 

All the skills a freelance copywriter needs

Now, as a freelance copywriter, I use these skills to help you communicate clearly and with personality. To help you connect with people and tell your story. To help your business grow.

I’m good with words. I understand which words you should use and why. Which you should cut and which you should add. Which you should avoid and which you should embrace.

Your words are the heart and soul of your sales and marketing and internal communications. They support everything you do and give you a voice when you can’t be there in person.

So it pays to invest in getting them right.

I can help. Call me. I’ll be happy to talk to you.